Captain Muscle is new to the Performance Nutrition market. They required brand creation, brand positioning and product packaging. In a already saturated market they wanted to portray the company as a solid reputable brand that would happily ‘flex it’s muscles’ on the shelf next to market leaders. Brand positioning was to be critical. Captain Muscle now targets independent Supplement Outlets and gyms along with direct sales (B to C), Captain Muscle is quickly becoming a recognised brand. All new sales can be attributed to the strength of the work Swink has done. Feedback from customers has been excellent.