- Brand development
Swink was commissioned to create 4 distinctive sub-brands for Bear Cricket. As part of the project Swink was asked to develop and improve the graphics on the companies key product range – their handmade cricket bats for junior and senior cricketers. The main focus here was to provide a look that was bold, dynamic and desirable.
Initial feedback has been excellent and the additional ranges will bring in new untapped revenue streams as Bear Cricket expands its offering. With the new season launch in November 2017, just ahead of Christmas – Bear Cricket are expecting a quick return on investment and further gains in the buoyant junior cricket market.